From the Blog

Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.


Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media,… Read More »

Are your employee ambassadors equipped to deal with trolls?

Employee Ambassadors vs. Internet Trolls

Trolls are not a new problem, but their impact has soared in recent months. Much of the increase in troll activity corresponds to the normalization of the alt-right (aka racist/nationalist) movement that paralleled Donald Trump’s presidential campaign.

Reddit is feeling the heat. The collaborative news site heralded as “the front page of the Internet” and a bastion of “authentic conversations” has been overrun by nationalist trolls, according to high-ranking volunteer moderators interviewed by Gizmodo. Mashable called Reddit “a free speech-smashing, garbage-churning hell pit.”

Twitter has been working to muzzle racist trolls,… Read More »

FIR Podcast #63: A Discounted Christmas Lobster

For Immediate Release

Cross-posted from the FIR Podcast Network

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

  • The reputations of the S&P 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5
  • Speaking of reputation, Sony has filed a patent for a process to assess the reputation of journalists and their articles
  • British grocery upstart Lidl has gotten a lot of positive buzz for its “Social Price Drop” campaign
  • In a recent post, Brian Solis urged companies to go mobile-first
  • How should… Read More »