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Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter

Cigar Wrapper Chart for Friday Wrap #154Welcome to the Friday Wrap, my weekly roundup of news, posts, reports, and other content designed to help you stay current with developments that will affect the way companies communicate. I collect items throughout the week for possible use in the wrap; you’re welcome to follow my link blog.

One quick announcement: Neville Hobson and I have launched a new website for the FIR Podcast Network, which we aim to make the premiere place for PR, marketing, and organizational communication-themed podcasts. I’d be thrilled if you’d visit and let me know what you think. The new site is at FIRPodcastNetwork.com.

Oh, one more thing: My… Read More »

A new home and a new look for the FIR Podcast Network

The new FIR Podcast Network home pageWhen we introduced For Immediate Release on January 5, 2005, we had no idea we’d still be podcasting more than a decade later. We didn’t know what the state of podcasting would be, that the scope of FIR would expand, or that podcast networks would be a thing.

When we started, we just needed a website for show notes and a home for our audio files.

Ten years later, we’re still here, with exactly the same website we started with. While our website hasn’t changed, though, everything else has. FIR is evolving into a podcast network, already home to The Hobson & Holtz Report along with the five podcasts we have spun off: Interviews, Book… Read More »

The Hobson & Holtz Report #808: How digital leaders outperform their peers

The Hobson & Holtz ReportIntro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political… Read More »