From the Blog

FIR Podcast #113: Not a 280-character episode

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joined host Shel Holtz for the monthly installment of the Hobson & Holtz Report. Neville and Shel had a chinwag (as Neville would say) about these topics:

  • A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
  • Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
  • Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
  • The… Read More »

Friday Wrap #239: Big Brother Really Is Watching

Friday Wrap #239I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter doubles character count—Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn’t generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created by the test group reached the 280-character limit, while 9% of the control group—still using the 140-character limit—reached the cap. Still, as you’ll see below, some… Read More »

FIR Podcast #112: Marketing as a Profit Center

For Immediate Release

Cross-posted from the FIR Podcast Network.

Olivier Blanchard and Christine Perkett joined host Shel Holtz for conversations about these topics:

  • PR and communication associations are lining up—with varying levels of enthusiasm—to answer Richard Edelman’s call for a universal set of ethics principles.
  • The role of the CMO is changing. Those can’t adapt are being cast aside.
  • Data suggests that longer-form content is just fine with some people.
  • Are we missing some steps when planning communication campaigns?
  • A study finds that consumers like it when brands break gender stereotypes
  • In his Tech Report, Dan York reports on… Read More »