From the Blog

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg… Read More »

A New Model for Employee Communication: Introduction

A New Model for Employee Communication: Introduction

During my session at the IABC World Conference in Washington, D.C., last week, I unveiled a new model for employee communication. While I will continue to refine the model, as it stands it is the culmination of about two years of work. Over the next several weeks, I will explain the model and its component parts in detail. Your feedback and stories will make this series even more useful.

The model and a note

I won’t keep you in suspense. Here is the model:

A New Model for Employee Communication

One quick note before we go any further: I use the term “employee communication” instead of “internal communication.” Peter Vogt, who ran employee communications at… Read More »

FIR Podcast #92: Marketing Failures of the UK’s Conservative Party

For Immediate Release

Cross-posted from the FIR Podcast Network

The Hobson & Holtz Report returns as Neville Hobson joins Shel Holtz (and will continue to do so on a monthly basis). The stories we covered:

  • There’s a new mobile-based social network that has been described as Twitter for audio. Neville has been using Hear Me Out for a week, and Shel has been listening to the 42-second audio clips.
  • Neville delved into the recent UK general election and the failures of Prime Minister Teresa May’s Conservative Party, which could be the same failures ascribed to any brand’s botched marketing, including bad polling data, shrugging off social media… Read More »