From the Blog

FIR #150: Peak Social

For Immediate Release

Cross-posted from the FIR Podcast Network.

In the first conversation on this week’s episode, Redphlag CEO and former PRSA President Gerard Corbett joined FIR host Shel Holtz to discuss Nielsen’s recent Total Audience data, which revealed some counterintuitive trends. Later, Shel chats with Thornley Fallis CEO and Inside PR co-host Joe Thornley about Pandora’s podcast genome project. Also in this week’s episode, pundits are suddenly talking about “peak social” (it’s surprising that nobody has yet called it the “socialpocalypse”) and three stellar examples of experience marketing that don’t leverage social media. Dan York is also… Read More »

Newspaper racks still exist, so Jose Leal owes me $100

Newspaper Rack

Ten years is a long time.

In 2008, audiences were gushing over The Dark Knight and dissing Indiana Jones and the Kingdom of the Crystal Skull. The iPhone was only a year old and people were still in love with their Flip video cameras. MySpace was still a popular social network. Passengers carried portable DVD players onto their flights. Justin Long and John Hodgman were still cranking out those Mac vs. PC commercials. (Their roles would be reversed today.) Everyone experienced Britney Spears’s meltdown, Tina Fey was parodying Sarah Palin on SNL, we lost Tim Russert (and Meet the Press has never been the same), and digital picture… Read More »

FIR #149: RIP, VR?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of “The Fourth Transformation”—a book about the VR/AR/MR inflection point—joins FIR host Shel Holtz to discuss VR’s viability for marketing. Also in this episode…

  • Chat story apps are all the rage among young users. Are they also the next big thing in native advertising?
  • A Hawaiian Airlines bot answers travelers’ baggage questions, if only they know where to find it
  • An AI-based Alexa skill from lawnmower… Read More »