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The Hobson & Holtz Report #823: Do brands need Chief Narrative Officer?

The Hobson & Holtz ReportIntro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why every brand could use a Chief… Read More »

One door closes, another opens: Announcing my new FIR Podcast Network show

Only two episodes remain of The Hobson & Holtz Report. After 10 years and 8 months—and 824 episodes—Neville Hobson will bid “cheerio” to podcasting, leaving a gaping hole in the FIR Podcast Network lineup.

Two sentiments have been shared more than any others by listeners who have lamented the end of The Hobson and Holtz Report. First, they’ll miss Neville (and his British accent). Second, they’ll miss the every-Monday overview of latest news and trends at the convergence of business, communication, and technology. (Of all the things I’m proud of in our 10-plus years together, I’m most proud of providing listeners with a single… Read More »

Friday Wrap #168: A Facebook milestone, lower brand engagement, VR for B2B, cats on Periscope

Friday Wrap #168
Flickr photo of leftovers in a foil swan courtesy of Sean Freese

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

One billion people access Facebook in a single day… Read More »