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FIR Podcast #36: A QR Code in Every Cracker Jack Box

Cross-posted from the FIR Podcast Network

Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about…

  • CEOs and CFOs who offer explanations (and excuses) for… Read More »

Friday Wrap #169: Google tries social media (again), Cracker Jack tries QR, companies point fingers

Friday Wrap #169The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.


Twitter frees… Read More »

FIR Podcast #35: Everybody hates change

Cross-posted from the FIR Podcast Network

Today’s panel features DomainSkate COO Howard Greenstein, Scott Monty Strategies founder Scott Monty, and Trafalgar Communications principal Donna Papacosta, along with host Shel Holtz, exploring these topics:

  • Facebook’s Trending Topics kerfuffle, what it means for communicators, and the broader implications of trying to get a message across to people who live in the “filter bubble”
  • Instagram’s new logo, which (if you just read tweets in the first 24 hours) everybody hated
  • The state of domain fraud, how it’s like sexually transmitted diseases, and why it means IT and marketing… Read More »