From the Blog

Friday Wrap #210: China blocks Pinterest, bots flood Twitter, video search arrives, Lowe’s tries AR

Friday Wrap #210I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Note: The Friday Wrap will take a break next Friday, March 24, while I’m traveling on business and won’t have time to put it together.

News

China blocks Pinterest—Add Pinterest to the list of website now kept from the Chinese population. How Pinterest has escaped the Great Firewall this long is a mystery since China blocks pretty much all Western social networking sites, but now the hammer has come down. The takeaway: Reaching the 721 million Chinese users of the Internet… Read More »

FIR Podcast #78: A New Dawn for Earned Media

For Immediate Release

Cross-posted from the FIR Podcast Network

Jenn Floto and Christine Perkett join Shel Holtz for this week’s episode, which covered these stories…

  • Chatbots seem to dominate the panels at this hear’s South by Southwest tech conference, but marketers are already starting to abandon the bots they’ve created. Are bots over before they’ve really begun?
  • Advances in technology are raising the profile of earned media, which has taken a back seat to the paid and owned models.
  • A study finds that Facebook likes aren’t worth very much unless you pay for them. Are we really still measuring effectiveness with likes?
  • PRWeek argues… Read More »

One True Answer and the declining relevance of search

honeycrisp applesA few nights ago, my wife asked me to bring her an apple. “There are Envies in the crisper in the refrigerator,” she told me.

“There are Honeycrisps in the bowl on the counter,” I said. I don’t put apples in the refrigerator because grocery stores don’t. But this entirely forgettable exchange led me to ask Google Assistant, “Should I be refrigerating apples?”

It was just a passing question, nothing I would have sat down and Googled. The ease of a single long-press of my Android phone’s home button and asking the question the same way I would an agriculture worker at a farmer’s market let me satisfy this passing curiosity in an… Read More »