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The Hobson & Holtz Report - Podcast #787: December 22, 2014

FIRIntro: Contributions for the January 5 (10th anniversary) episode, recording of Cision/Vocus webinar “Social Media Marketing vs Social PR” available;

Quick News: PCs are still tops for video viewing, Doximity the ‘LinkedIn for doctors’ has signed up more than half of US physicians, bad web bots account for one in three visitors to sites, Microsoft free again to ignore Internet Explorer rivals in Europe; Ragan promo;

News That Fits: Dealing with harassment and abuse online: the role for communicators; Michael Netzley’s Asia Report: what can Russian broadcasting teach us about modern propaganda?, Biadu speech recognition, Putin’s… Read More »

Friday Wrap #132: LinkedIn simplifies home page, mobile changes everything, computers rule video

A wrapped-up building (Friday Wrap #132)
My web developer, Kurt Deutscher, shot this image of a wrapped-up
building on a rainy winter day in Portland, Oregon.
Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working in the communications/PR/marketing world. I curate the Wrap from a the items I collect during the week on my link blog, which you’re welcome to follow.

News

Skype releases real-time translator preview—Microsoft’s Skype now allows you to have a instant-messaging conversation in… Read More »

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Brands need PR to solidify high-integrity culturesA brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are analyzed in the days and weeks to come, crisis planning will undoubtedly be invoked. In both cases, though, all the planning in the world wouldn’t have stopped these businesses—Uber and Sony—from reacting based on their core nature.

When an unbalanced gunman with a long… Read More »